I find that not only do most business owners not see tangible value in social media such as facebook they also struggle to see how to bridge between the dare I say old world of the website or e-commerce store and the sites that are talking about them like facebook and twitter.

From a technical viewpoint it is not difficult to see how a website can integrate with a social site like Facebook.  The Facebook like button is becoming fairly ubiquitous on blogs and shop sites alike.  What puzzles owners and I’ll have to admit myself until recently as a so called expert is how actual conversations can occur between the two systems.  It is becoming increasingly obvious that Google is paying more attention to these conversations and is taking them as a degree of measurement of website relevance.  If people are talking about you and interacting with your site then you could see your site rise in the rankings because of it.

So what is a conversation?  To help explain this let me give you an example of a powerful conversation that will boost your business in a big way.  How this is implemented is a subject for another post.

1) You write a blog post or put up an article on your site.

2) The content includes an offer to get some really worthwhile report or maybe another video.

3) In order to get this item the visitor has to comment on that post or comment on facebook.

4) Once the blog comment is submitted the system picks up the comment and publishes it to the website which obviously boosts social activity on the site but also the system pushes the users information to your autoresponder list.

5) The visitor then double opts in to your autoresponder to get the information and is now on your list.

6) The visitor receives the information and is somehow inspired to pass the link to get it to others whom go through the same process.

What is the key result here?  People tend not to comment on your posts but if you incentivise them they will.  Therefore you social signal increases.  By intercepting this commenting function to get people onto your list you are also building up the biggest asset you business could have – targeted prospects.  If this could go viral then that is powerful.

I am looking at how this can be implemented

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