This website promotion package should ideally be purchased in combination with website or e-commerce site development tasks purchased from KPM.
The success of this promotion is strongly dependent on the correct design and build of the website, however if you have an existing website we may still be able to implement the search promo kickstart depending on an initial consultation and review of the site, which may command a fee.
So what is the process?
- With your help we identify the basic keywords that define your business, its products and most importantly the purpose of the website in question.
- Using this "seed" list we expand these keywords into a database of keywords that define a signficant amount of the possible keywords searchers may be using to find businesses like yours.
- We run a realitively modest Google Adwords PPC (Pay Per Click) campaign using carefully constructed keyword categories based on the keyword data gathered.
- The website will have been instrumented with Google Analytics (GA) and the GA account set up to allow reporting on future website activity generated by the PPC campaign; for example conversion goals such as sales or maybe a prospect email address capture will be defined.
- The PPC campaign will identify which of the keywords in the list are most likely to be generating conversion on your site and these form the basis of the SEO based promotion of your website over the next few months.
- We then move into an SEO based campaign with regular reports on progress are provided to show where keyword conversions are occuring and how we continue to target these keywords.
- More involved campaigns will include A-B split testing of different landing pages to identify winning website configurations.